tag:blogger.com,1999:blog-3434495502175776916.post7606761627704445836..comments2023-04-06T02:43:43.759-07:00Comments on Bitching my way to the Brightside: Goldfish BrainCrankyOtterhttp://www.blogger.com/profile/02863609824154763580noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-3434495502175776916.post-40001012272304636302007-06-14T16:18:00.000-07:002007-06-14T16:18:00.000-07:00Wow! I'm going to have to check out that book. O...Wow! I'm going to have to check out that book. Or at least memorize that blurb. It's exactly what I'm trying to say. We had a sustainability discussion along those lines once too, and never got it said quite as well as R.Reich or his summarizer.<BR/><BR/>I also forgot to mention gas prices are a live in the now thing as well. (well, gas was expensive last year, but it's a dollar now so I'll get a hummer, then hollering when gas goes back to being expensive. sheesh).<BR/><BR/>I think you've called out sprite for bad PR. They probably did mean it the first time. This time, they're just trying to be catchy - I just think they're after both the Mountain Dew AND 7up markets. They make the ad frenetic like a MD comercial, but visually list the competition ast 7up. I still want me a shirt that say "Make 7" on the front and "up yours" on the back. Don't know where I'd wear it, but it would make me giggle to myself all day if I had one.CrankyOtterhttps://www.blogger.com/profile/02863609824154763580noreply@blogger.comtag:blogger.com,1999:blog-3434495502175776916.post-14870583693112552232007-06-14T14:27:00.000-07:002007-06-14T14:27:00.000-07:00The last part of your post reminded me of a "the p...The last part of your post reminded me of a "the public has no memory" moment that I once had:<BR/><BR/>Sprite had some hilarious TV ads poking fun at other sodas which give away prizes -- you know, Sprite's motto is drink because you like it, not because you can win free stuff -- and the ad had people saying "I got a ___!", like "I collected 1000 bottle tops and got A SOCK!". I don't remember specifics, but it was funny. Less than six months later, Sprite was doing a bottle-top gimmick of their own where consumers could get free hip-hop clothing by collecting tops. And NO ONE NOTICED.<BR/><BR/>Today, I definitely feel that Sprite's "Obey your thirst" is intended to be a transparent lie -- a nod to their smart audience who know not to believe in advertising ("we say it, but you really know that we want you to buy our product because our ads make it look cool"). But I'm pretty sure that, at the time of that ad poking fun at getting free stuff, Sprite was still trying to say it truthfully ("we really are different, we don't do gimmicks, drink us because you like the taste"). Or am I just naive, and they never meant it seriously and it's always been tongue-in-cheek?Quarkhttps://www.blogger.com/profile/00566203978205948595noreply@blogger.comtag:blogger.com,1999:blog-3434495502175776916.post-29235732094608219082007-06-14T14:17:00.000-07:002007-06-14T14:17:00.000-07:00The first part of your post reminded me that I wan...The first part of your post reminded me that I wanted to read a book by Robert Reich, that I remember seeing advertised on the subway many years ago. All I remember is that the premise of the book is that companies need to be good citizens, good members of the community, and that this is not only morally good but makes economic sense, too.<BR/><BR/>I can't seem to find the book by reading reviews on Amazon. The closest that seems probable is "I'll be short", which has this in the description:<BR/><BR/>"... Our astonishing economic growth after World War II, he maintains, grew out of a social contract: (a) anyone who wants a job should have one; (b) those who work should earn enough to lift themselves and their families out of poverty; and (c) all Americans should have access to an education. This social contract has collapsed over decades of social Darwinism; it needs to be restored. Reich examines the roles of business (it does have civic responsibilities), government (addressing the broadening income--and wealth--gap between rich and poor is high on its list of responsibilities), and education (it's the heart of the problem). A true 'family values' agenda, he urges, needs to address the problems of millions of families living from paycheck to paycheck, not thousands of families worried about 'the death tax.' Denial, escapism, and resignation, Reich maintains, are the main obstacles to rebuilding a decent working society. ..."Quarkhttps://www.blogger.com/profile/00566203978205948595noreply@blogger.com